Why Gender Mainstreaming is a Profitable Strategy for Agribusiness in Sub-Saharan Africa

Women are the backbone of Africa’s agricultural economy - yet many agribusinesses overlook them as both consumers and suppliers. By integrating gender into their business strategies, companies can unlock new market segments, improve supply chain efficiency, and drive profitability.

In this article by Nathalie Gogue-Ebo, Katharina Weber and Bronze Ndambuki, we explore:

• How gender-smart product design helped Kenyan agribusiness Nyabon expand its customer base.

• How supply chain diversification enabled Kentaste to secure more reliable, higher-quality suppliers.

• Actionable strategies for agribusinesses to mainstream gender and achieve both commercial and social returns.

Integrating women into agribusiness isn’t just about equity - it’s about business success.

Read the full article here.