A significant gap exists in Kenyan mass-market healthcare services, with very few providers offering affordable, high-quality, accessible healthcare. This is especially true for outpatient services that can appropriately diagnose, treat or refer. Over the past several years, the market has proven its willingness to pay for appropriately priced, high-quality solutions. To bridge this gap, a highly experienced doctor and hospital administrator in Kenya decided to develop a clinic network but needed a business model and operational plan that would allow him to execute a low margin, high volume business with substantial upfront capital investment.
OCA was engaged to develop the client's strategy and raise capital by:
As a result, over more than 18 months, we designed & helped implement a unique business model that invested in a new level of quality for low-income consumers, including services not offered by competitors (e.g. x-ray, ultrasound, postnatal, antenatal). We further supported a full capital raise, securing more than $800k in early-stage investments from international investors. Using this capital, the business built 3 clinics, serving more than 70,000 low-income patients, with plans to scale across East Africa.