Due diligence for large Kenyan FMCG company entering Ethiopia


A large Kenyan manufacturer of consumer goods was looking to enter the Ethiopian market and expand their regional reach. They hired our team to advise on market entry strategies including conducting diligence on strategic acquisition candidates.

Our Process

OCA supported the company by:

  • Reviewing market entry strategies and assessing various organic and strategic prospects
  • Identifying potential opportunities and evaluating potential acquisition candidates
  • Conducting commercial and financial due diligence on the highest-potential target which included on-the-ground local assessment, facility site visits, in-depth management meetings, and extensive document reviews
  • Researching several locations in Ethiopia to understand the business’ target market, its consumers’ willingness to pay higher prices and try different products, and different options to scale its country-wide distribution.
  • Preparing and presenting a due diligence memorandum which detailed the market and competitive landscape, company sourcing and manufacturing processes, distribution and sales functions, facilities review, organizational capabilities assessment, potential synergies, growth plan & financial deep-dive, opportunities & risks, and recommendations for further review.

We delivered to our client an actionable market entry strategy and extensive due diligence report on a strategic acquisition target which led to a partnership between the companies.